Naomi Tirronen
thumbnail2.jpg

UNIQLO

UNIQLO

Campaign

UNIQLO is a portmanteau of the words "unique" and clothing." The UNIQLO brand strives for self-expression through their minimal clothing and partnership campaigns. This campaign abandons the well known precision and uniformity of UNIQLO to embrace gesture and emotion, providing its consumers a new outlet of self-expression.

Current Logo vs Rebranded Logo