Naomi Tirronen
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Crest

Crest

Packaging

Currently, the Crest brand lives in an overwhelming sea of products, all fighting for attention. The rebrand takes a step back to more individually address Crest as a friend, a confidant and a member of the family. Taking inspiration from the established brand language of their mouthwash bottle, the rebrand fuses humanistic and new visual cues to stand out among the crowd.

Featured on The Dieline

Current Logo vs Rebranded Logo